Rupert Spira: Spiritual Master? Non-Dual Professor? Greedy Business Man?

The Big Business With Spiritual Retreats

My approach to your growth is basically to make you independent of me.

Any kind of dependence is a slavery, and the spiritual dependence

is the worst slavery of all. I have been making every effort to

make you aware of your individuality, your freedom,

your absolute capacity to grow without any help from anybody.

-Osho, "Beyond Enlightenment. #11"

But if you pretend that you are aware and you are not, if you pretend that you are a master and you are not, you are doing such harm, such infinite harm, that no sin can be compared to it — because others will get the pretension. They start pretending, and then it will go on and on.

Osho

I was pleased when I learned that the prominent Non-Dual teacher Rupert Spira (485.000 YouTube Subscribers) launched his own Substack two weeks ago. Maybe I could discuss some topics or ask some questions, naively imagining Nisargadatta-like one-on-one conversations as published in the book “I Am That.”

While Nisargadatta has been my beloved and incredibly inspiring Guru for over ten years, I occasionally visited Rupert’s YouTube channel over the years, but often left with mixed feelings. Lately, however, I have grown more fond of him.

I recently dedicated a short article to him, recommending a long video interview. I think this is a great video for anyone who wants to learn about Non-dual spirituality or Advaita Vedanta, as it is called in Hinduism.

For me, Spira is one of the most gifted contemporary teachers of non-duality - we could nickname him “The Professor of the Absolute”, as he has this professorial appearance when he teaches. And in recent years, it seems he became a bit more “humane”, “emotionally approachable” and “grandfatherly” in lack of better words.

But still, for years now, it has been hit and miss for me. Some pieces I find brilliant, and others overly intellectual. Obviously, I compare him with Nisargadatta. I think he does a great job translating Advaita Vedanta into the language of 2025 with very good modern analogies to teach a very complicated topic. That’s his strength, no doubt.

But whenever I find him interacting with people on his retreats, I don’t see a spiritual master of the calibre of the lucid, spontaneous and direct Nisargadatta Maharaj working actively to guide the questioner to experience the reality of his beingness. What I do see is a skilled professor intellectually lecturing about non-dual philosophy.

And he seems to like that role. Last week, he published There Is Only Infinite Consciousness – a Conversation on YouTube, in which he embeds a video in which he lectured for 17 minutes about how our minds might be connected and relate to the infinite consciousness and compares two-dimensional with three-dimensional perceptions. No doubt a fascinating intellectual and philosophical exploration, but what does this have to do with spirituality, I wondered?

He has over 1000 video clips to choose from and chooses this one. So he must think it is a very good one that represents him and his teachings.

After I speed-watched the 17-minute video clip about infinite consciousness, I was left with the question, “And how exactly did that lecture point this lady, who asked the question, to the ‘I Am’, the higher self, the Absolute, God? Isn’t that the purpose of non-dual teaching, if not all spiritual teaching?

All I could observe was that this lecture kept the lady, most of the listeners and Rupert himself in this imaginary philosophical-theoretical state for 17 minutes, far away from any pure being state.

This is a screenshot of the retreat crowd and the lady asking the question:

I see classroom faces in a lecture, not faces connected to their higher selves.

I recently wrote a whole article about this topic:

True And False Spiritual Teachings

It is offering the thesis that if spiritual teaching doesn’t point us towards our higher self but towards objects in the world, or imaginations and beliefs in our personal mental world, they move us away from spirit and not closer to it.

I don’t see Nisargadatta ever getting lost in long intellectual consideration. To the contrary. He cuts them off and takes people right back to explore their true selves.

He was asked deep and intriguing philosophical and spiritual questions all the time by his audience

He supplied a straight, short answer rarely longer than one or two sentences, a paragraph at most. And these answers didn’t satisfy the intellect and bolstered the spiritual ego into believing it understands non-duality better. Non-duality can’t be understood by our minds, no matter how clever we word it.

Non-duality and God are two words for the same thing: The Oneness of pure awareness. It can’t be understood intellectually because the intellect is dualistically wired.

So, I wonder. Is indulging in an intellectual 17-minute lecture on how the mind and infinite consciousness connect a true spiritual teaching?

Or is it supplying an intellectually satisfying lecture for paying customers on an expensive retreat, inducing an illusion of a deeper understanding to satisfy their spiritual egos?

Here is an example of how an enlightened spiritual master answers:

Q: Why do you insist on awareness as the only real? Is not the object of awareness as real, while it lasts?

M: But it does not last! Momentary reality is secondary; it depends on the timeless.

Boom.

There is not one unnecessary word in it.

In three short sentences, in 14 words, Nisargadatta obliterates the disciple’s false thinking that the content of awareness, the illusory, transient coming and going of objects, has any true and lasting reality.

Most people interested in non-duality in the West don’t have much knowledge about or exposure to traditional Advaita Vedanta. Most people don’t read books anymore; they go on YouTube and end up with Rupert Spira, Eckhart Tolle, Mooji or Adyashanti because all of them do videos. All of them are great teachers, and this increases exposure to Non-Duality in the West through quick visual intros.

But are they true enlightened masters? And are there gradients in enlightenment or is it a black and white thing? You either are or you are not?

I don’t know the answer to this question, and the spiritual literature and discussion boards do not give any clarity either. But what I do know is that video clips won’t answer that question, and maybe there is no need to answer it.

Video clips are an ideal medium to get popular, but not very suited to get to the root of non-duality. Firstly, they are too fast. If you read, you can pause, sometimes mid-sentence, and reflect until you are ready to read on. It often takes me 20 minutes or more to just read half a page of Nisargadatta’s conversations with seekers. In the rare occasion when I do watch non-dual videos clips, I actually often do stop and rewind, but it is not the same and I doubt many people do it, especially newbies. As a result, 90% of the depth goes over their head and is lost.

And secondly, because of the above, it makes the listener lazy and passive. They become “consumers” rather than active participants.

The depths of wisdom in every sentence in “I Am That” are a huge challenge and a struggle for the uninitiated and lazy Western spiritual mind. And this is a very good thing. We grow through struggle.

I often read one intriguing conversation between a disciple and Nisargadatta and I hardly understand 10% of it, but I know that’s on me because I fully trust that Nisargadatta’s intelligence and wisdom are way above mine. So I am immensely intrigued and motivated to fully understand what is said on a very deep level.

So I chew over it intellectually for weeks or months. And then forget about it. And then, sometimes a year later, in the most unexpected way, it comes back uninvited, and the coin drops massively, and a sudden, deep realisation of what was said happens.

That’s why this is the only book I have been reading for over ten years now. There is so much I still have to realise. Therefore, it never gets boring. It keeps on feeding me with material to grow.

The other major difference between Rupert Spira, Mooji, Tolle and Adyashanti on one side and Nisargadatta on the other is trust. I only trust Nisargadatta 100%. The others are all good guys who mean well. I don’t want to imply that they deliberately mislead people. And they are all on a very high level of realisation, much higher than myself.

But I don’t think they are 100% awake all the time. And they still have unconscious automatic behaviours, desires and fears informing them from time to time. They are well ahead of the average person, of course, and do their very best to help people and humanity.

I am talking about a state of permanent effortless awareness that is beautifully described in this Osho article A False Master: The Greatest Sinner , using a story featuring the enlightened Zen Master Nan-in.

In a nutshell, as long as someone still falls out of in-the-moment aware beingness and gets captured and identified with mind-based thoughts, sensations, feelings, ideas etc. or worldly events and relationships, he or she is not a master yet. The key word here is “identified”. A master talks about ideas, concepts etc., but he is not identified and always fully aware of every word that he hears coming out of his mouth.

Only if we are tuned in with full, unidentified awareness ourselves will our intuition tell us where the speaker rests at that moment. Often, we can’t exactly say what it is, but something feels slightly off when a teacher speaks from an identified place, no matter how coherent and logical the arguments. It’s truly an intuition we either trust or we don’t.

My hit and miss experiences with Rupert’s presentations might be due to that. I watched videos in the past where nothing was off for me and full awareness was present. And at other times, like on the above one, it felt like he is teaching at me.

The following quotes are taken from the Osho article and summarize it beautifully:

There are many teachers who are not aware of their own selves. They can be good teachers, efficient, artful, but that is not the point. They cannot be of any help…

Awareness is something like an infectious disease. When a master is alert, aware, you become infected with his awareness. Sometimes, just sitting by the side of the master, you suddenly become aware — as if the clouds have gone and you can see the open sky. Even for a moment…but that becomes a deep change in the very quality of your being. Even not making any effort on your part, just being near a master who is a pool of silent awareness, suddenly you become silent — he touches you. The closed doors open or as if in a dark night suddenly there is lightning, and you see the whole. It disappears because it cannot be retained by you. If it is not attained by you, you will lose it — but you will never be the same again.

I want to add that this infection of awareness can also happen through watching a video clip, if a true master is in it, or reading the words of a master. I get infected with awareness every time I read Nisargadatta, Osho, certain true quotes of Jesus, a range of Zen masters, of other mystics. Their power of awareness is transmitted through the words - it is truly miraculous.

But if the master, if the teacher, is not himself aware, he can teach about awareness but he cannot teach awareness. And teaching about awareness is useless — it is verbal, it is a theory. You can learn the theory from him, but you cannot learn the fact.

If nothing feels off when listening to a spiritual teacher, when awareness jumps over, that’s when we trust 100%.

And no spiritual teaching has any value if we don’t trust our teacher 100%. Trust is crucial for our heart to fully open and our always distrusting mind to shut down completely. These are the moments when true wisdom is passed on - from heart to heart, not from brain to brain - and only 100% trust makes this possible.

This trust can’t be rationally forced by our minds by posting all “trustworthy signs” against “all untrustworthy signs” into a logical balance sheet. It is all intuitive awareness.

So if we want to get anywhere with the help of a spiritual master, it all comes down to trust.

Nisargadatta:

Life teaches, where all else fails. But the lessons of life take a long time to come.

Much delay and trouble is saved by trusting and obeying [a Guru]. But such trust comes only when indifference and restlessness give place to clarity and peace. A man who keeps himself in low esteem, will not be able to trust himself, nor anybody else.

Therefore, in the beginning the teacher tries his best to reassure the disciple as to his high origin, noble nature and glorious destiny. He relates to him the experiences of some saints as well as his own, instilling confidence in himself and in his infinite possibilities. When self-confidence and trust in the teacher come together, rapid and far-going changes in the disciple’s character and life can take place.

Further:

'I am', is enough to heal your mind and take you beyond. Just have some trust. I don't mislead you. Why should l? Do I want anything from you. I wish you well -- such is my nature. Why should I mislead you?

And this was abundantly obvious with Nisargadatta Maharaj. He never asked for anything but trust from his disciples, and never asked for any money or favours. He didn’t try to make a living from teaching spirituality.

And that’s where we get into the murky waters of many of today’s spiritual teachers and gurus. People have to live, for sure, but what constitutes an appropriate income and should it be based on donations or requested?

Rupert Spira’s talent for teaching can be an asset, explaining the unexplainable in a coherent, logical and illuminating intellectual way. But it can also become a bit of a speculating ego trip for himself and his adoring disciples willing to fork out thousands to attend his fancy retreats around the world.

For example, in this posh castle in Lincolnshire, called “The Vedanta”, because it looks so in tune with Hinduistic tradition, doesn’t it?

I wonder what Nisargadatta Maharaj would have to say about that. All of his “retreats” happened in his hot, humid, tiny loft of his humble flat in the backstreets of Bombay, barely accommodating more than two dozen people at a time.

He was well known to send disciples who got too attached to him away, well knowing that this would benefit their spiritual development. Instead of looking at what the Guru was pointing at, they looked at and admired the pointing finger instead.

Meanwhile, most Western teachers can’t get enough followers and often allow a personality cult around them.

When asked by a visitor:

Why don't you organise an Ashram so that people could live near you?

Nisargadatta replied:

The moment I create an institution I become its prisoner.

As a matter of fact I am available to all.

Common roof and food will not make people more welcome.

'Living near' does not mean breathing the same air.

It means trusting and obeying, not letting the good intentions of the teacher go to waste. Have your Guru always in your heart and remember his instructions -- this is real abidance with the true. Physical proximity is least important. Make your entire life an expression of your faith and love for your teacher -- this is real dwelling with the Guru.

Seriously? Is this crazy man suggesting we don’t have to fork out thousands of Euros to meet Rupert in a fine location to “deepen our spiritual understanding”?

I never met Nisargadatta in person. He died in India when I was eighteen. But that didn’t matter at all as he and his instructions are always in my heart and have worked wonders on the inside since I “met” him. I am still the same ordinary common loser on the outside, if not worse, but that bothers me less and less.

I am sure the same is true for many who took Jesus or the Buddha or other enlightened teachers into their heart.

In another recorded conversation, he had this to say:

Q: If somebody offers to build you a beautiful Ashram?

M: Let him, by all means. Let him spend a fortune, employ hundreds, feed thousands.

Q: Is it not a desire?

M: Not at all. I am only asking him to do it properly, not stingily, half-heartedly. He is fulfilling his own desire, not mine. Let him do it well and be famous among men and gods.

Q: But do you want it?

M: I do not want it.

Q: Will you accept it?

M: I don't need it.

Q: Will you stay in it?

M: If I am compelled.

Q: What can compel you?

M: Love of those who are in search of light.

Two things stand out here for me.

Firstly, all his bodily and worldly actions are governed by this in-the-moment spontaneous happening and a complete emphasis on freedom - “The moment I create an institution I become its prisoner.”

Secondly, material considerations and money are completely irrelevant to him.

He was a humble “rolled cigarette trader” running six little stalls in Bombay when he, thanks to his complete trust in his Guru, realised his true nature.

He then cut that down to only one stall, the bare minimum to keep him and his family alive, to be more available to people needing him and the recognition that all material desires above the bare needs for survival are irrelevant and a waste of time. All he cared for was to “be available to all” and automatically and naturally respond to the “love of those who are in search of light”.

I can imagine he would have laughed anyone out of the room, suggesting he should “charge” people for attending his satsangs.

Rupert doesn’t seem to care to be available to all, as only a small percentage of privileged people will be able to afford his luxurious and expensive retreats.

I am not talking about contributions to cover costs like travelling, food, accommodation and venue hire for spiritual teachers going on a tour.

I am talking about organising luxurious “spiritual events” for a small number of well-off elites, resulting in very handsome profits for the “spiritual teachers”.

I am talking about spiritual holidays in English country castles and other fancy locations.

To be fair, Rupert never uses the word ashram or satsang and doesn’t seem to want any traditional Indian vendantic guru association with his events. He keeps his appearance and presentation strictly Western and extremely neutral:

The Professor of the Absolute lecturing

And yet, if he were totally honest, isn’t satsang, the sitting with the perceived master, what he really sells?

Isn’t the privilege of rubbing shoulders with him turned into a business model?

Because all else, all the non-dual teachings and meditations are available for free on his YouTube channel. And from countless other sources all over the Internet.

Why would people spend more than 4000 Euros for a week-long retreat if not for meeting the spiritual master they adore and hope will bring them more peace and happiness?

His events clearly target the spiritually lost, snobby, rich Western class and “spiritual intelligentsia.”

From Rupert’s “Event” Webpage

Registration

To register a £250* non-refundable, non-transferable deposit is required to reserve a space at the retreat, prior to arrival. Please book using the "Add to Basket" buttons below.

Costs per person: (all tickets include three meals and refreshments each day, unless otherwise stated).

Single (Main House) – £3,195

Single (Courtyard) – £3,095

Twin – £2,145

That’s for a seven-day retreat in English pounds.

A single American would need to fork out US$ 4247, not including flights.

A single Australian, A$6603

A single New Zealander, NZ$7149

And a single Indian, 360.215 Rupia

I don’t think Nisargadatta could have attended - he and his family probably lived for several months on that amount.

If the English castle is not fancy enough or not to your taste, don’t despair. Rupert offers a 3910 Euro option in a spiritually appropriate Italian location above the clouds:

And he makes sure the attendees’ souls are fed appropriately and rest well and in style at night:

They even offer bunk rooms for the “poorer people” for “only” 2325 Euros.

Shared room (4 sharing) * – €2,325

How can you not get enlightened with views like this?

If you wonder who in their right mind pays that sort of money for non-dual teachings that can be found for free all over the Internet, including on Rupert’s YouTube channels, you will be surprised. All Single. Twin and Double options are already sold out for the Italy retreat in August:

The Mandali Retreat Centre in Italy can accommodate up to 57 guests. If we take a 3000 Euro average fee across all bedding categories, this generates 171,000 Euros (US$ 193,000) for a one-week retreat. Rupert offers a total of five week-long retreats for the 2nd half of 2025: two in the UK, two in Italy, and one in New York. So he will turn over a cool US$ 965.000 in five weeks of lecturing on non-dual philosophy and maybe also a partial satsang experience many of the attendees will hope for, of that I am sure. Who in his right mind would pay that much for an intellectual lecture alone?

What a cool job.

And Rupert clearly enjoys globetrotting the world and hanging out with his non-dual crowd in fancy resorts above the clouds, to “take the [non-dual] understanding a little deeper,” as he puts it on his Website.

In a recent Substack article, he opens with:

One of the great pleasures of our retreats, held in beautiful locations around the world, is the opportunity to explore the questions and reflections of attendees.

And turning over close to $ US$ 1,000,000 (One Million) in six months in the process, why not? There are always lots of expenses, of course, and Rupert will only earn a part of that.

But there is more. Much more.

This is only for the in-house retreat participants.

The meditation room, or lecture theatre, can hold more than 57 people, of course.

Therefore, in the true spirit of Nisargadatta Maharaj, the sage who indirectly, through Western visitors, brought Advaita Vedanta to the West, Rupert makes an effort to be “available for all”.

He offers so-called “non-residential commuter tickets.”

For a fee, of course. The man has to make a living, doesn’t he?

Commute* * with all meals – €1,745 or with Breakfast & Lunch – €1,645

Just in case you get confused, these are not inflationary Italian Lire (showing my age)—these are Euros. I couldn’t find any information on how many people they can cram into their “meditation rooms”, but this next picture from Rupert’s video will give you an indication of how close they sit and how hard they “meditate”:

We can only guess, but another 40 “commuter tickets” at 1745 Euro each sounds plausible, adding an estimated further 70.000 Euros per retreat, 350.000 Euros in six months for the five retreats. That’s another 465.000 US-Dollars on top of the Million.

Yes, they are getting fed, but that’s about it. No other overheads. You can buy a lot of food for US$ 465,000 for 40 people. There is a nice profit margin.

And there is more. Much more.

Rupert truly will be “available for all” through the “livestream” option. For a small fee, of course. And this time he also thought of the truly “poor” ones:

Here are the live-stream fees for the UK retreat, valid for 30 days after the retreat has ended. (The live stream fees for the Italian retreat were not given)

Costs per person:

£105 - Supported: for those who would like to attend but are unable to do so for financial reasons*

£210 - Standard: for those with sufficient financial resources to attend at a fair price

£420 - Sponsor: for those with adequate financial resources and a desire to support attendance for others

For only US$ $280 or NZ$ 470, you can watch rich people in fancy retreats ask the non-dual professor questions about the theories of infinite consciousness and hear his theories and musings about it. It is all worth it because, according to Rupert, it all will

take the understanding a little deeper.

A little deeper for US$ $280 a pop.

When it comes to selling live stream tickets, only the sky is the limit.

It is impossible to guess how many people will take up this livestream offer, but with 485,000 subscribers on his YouTube channel alone, 1000 should be a conservative number.

And if the event is filmed anyway, the profit margins on that are enormous. Add another 210,000 pounds per retreat and another cool one Million Pounds for all five in the coming six months. That’s another 1.3 Million US Dollars.

With five one-weekly retreats, Rupert Spira turns over an estimated 2.5 Million Dollars. (Rounded Down). The commuter tickets and livestream tickets have very low overheads, so he would keep at least 20% of that (80% costs), that’s 500.000 Dollars, 100.000 Dollars per retreat. Not bad for a week’s work, indulging in the “great pleasures of our retreats, held in beautiful locations around the world”, and “exploring the questions and reflections of attendees”.

Why do I care?

It’s no crime to make money.

If people want to pay upwards of $500 a day to listen to a series of lectures on how our minds connect and relate to the infinite consciousness (see video), it is their business. Each to their own.

If they think rubbing shoulders with Rupert in fancy retreats buys them enlightenment, well, I should muster all my goodwill and wish them all the best. All of us have our own path to follow, and who am I to question theirs?

Here is how Nisargadatta sees it:

Q: Who are the people in this room? Are they your disciples?

M: Ask them. It is not on the verbal level that one becomes a disciple, but in the silent depths of one’s being. You do not become a disciple by choice; it is more a matter of destiny than self-will. It does not matter much who is the teacher -- they all wish you well. It is the disciple that matters -- his honesty and earnestness. The right disciple will always find the right teacher.

There you go. They are destined to feed Rupert.

Does that mean you always get the teacher you deserve, and that matches your honesty and earnestness?

I really don’t know.

So I thought, why not ask Rupert himself and clarify how he sees the value of that lecture, for example? That’s why I got excited when I heard that he is on Substack now. I can ask him questions in the comments to his articles. And this video lecture was in one of his articles.

So I went to the comment section, which had only one comment. Kyra O’Keeffe PhD gave him three love hearts. I started typing and got this:

Not even a free trial period? Even Sam Harris offers that.

He wanted me to fork out $11 to ask a question? Is $100.000 for a week of lecturing in a retreat, not enough?

This one seems particularly greedy. But maybe I got it all wrong.

Rupert’s new Substack is less than two weeks old. It is called:

Rupert Spira - The Transparency of Things

An ongoing exploration of the inherent peace of simply being.

I wonder if he will ever write a “transparent” Substack “of all things financial” about his spiritual business model? Maybe I got it all wrong. Maybe there is no profit.

Or maybe I am just old-fashioned, thinking that spirituality shouldn’t be a materialistic commodity. So, transparency sounds great, shoot away, Rupert.

Enlighten us.

I also wonder if an estimated US$ 500.000 in future earnings helps just a little to maintain “the inherent peace of simply being”?

Rupert is less than two weeks on Substack and already has over 2.900 free Subscribers.

That is to be expected, of course, with his social media presence. What was surprising was the orange tick, meaning being a “Bestseller” for having hundreds of paying subscribers.

While almost every other author struggles to get to a 3% ratio between paying and free subscribers, Rupert manages close to 10% within two weeks. Maybe a combination of an uncompromising paywall and a cult-like following can explain that, too.

Bit what really baffled me was the #2 Rising in Philosophy

In less than two weeks?

I went through all his articles so far, and considering him #2 in philosophy based on his writings so far feels like a smack in the face to all the talented philosophical writer on Substack working their areses of for years and getting financially nowhere.

But stupid me, this ranking has nothing to do with the quality of his writing, of course. It has everything to do with Substack's twisted Algorithms, which I wrote about yesterday.

It very likely has everything to do with income. Someone who is quickly gaining a high percentage of paying subscribers is automatically assumed to be a great writer, why else would people pay for it? This, of course, ignores previous social media presence, paywalls and cult-like followers. Substack is very likely assuming that profitable writing is great writing.

Nietzsche, who struggled to convince his publishers to print 1000 copies, would never have made it here, of that I am sure.

It blows me away how greed has penetrated the whole world, including spirituality. Everything has become a commodity. People get richer and richer but unhappier and sicker by the day.

Physically sick, mentally sick and spiritually sick.

Then they reach out for help in their materialistic, lazy way, thinking they can buy anything they like - even enlightenment - and maybe they deserve to be fleeced a little by Rupert. Why do I care?

I feel a bit dirty now, bathing in all this negativity and want to end with something pure - Nisargadatta Maharaj - the only entity I trust 100%.

The following is at the very core of Non-Duality.

For newbies: Nisargadatta always addresses the higher self, our divine identity, when he uses the word “you” - only then do these statements make sense. He is not talking about our personality, our ego identity, our name or shape or body-mind here when he uses “you”. He is addressing our real identity, our spiritual identity, our higher self, because that’s what he sees in everyone.

To know what you are, you must first investigate and know what you are not.

It is enough to know what you are not. You need not know what you are. For as long as knowledge means description in terms of what is already known, perceptual, or conceptual, there can be no such thing as self-knowledge, for what you are cannot be described, except as total negation.

All you can say is: ‘I am not this, I am not that’. You cannot meaningfully say ‘this is what I am’.

It just makes no sense.

What you can point out as 'this' or 'that' cannot be yourself.

Surely, you can not be 'something' else.

You are nothing perceivable, or imaginable.

Yet, without you there can be neither perception nor imagination.

You observe the heart feeling, the mind thinking, the body acting; the very act of perceiving shows that you are not what you perceive.

Can there be perception, experience without you?

An experience must ‘belong'. Somebody must come and declare it as his own. Without an experiencer the experience is not real. It is the experiencer that imparts reality to experience. An experience which you cannot have, of what value is it to you?

If you don’t fully get this, don’t worry. It took me years. If it intrigues you, chew on it. If it doesn’t, move on and find a master that does. Not every master is for everyone, but there is at least one master for everyone.

You know when you found him because you will fall in love. With spiritual masters, you either fall in love or you don’t. Don’t have half-hearted, convenient and safe relationships with spirituality. You are wasting your time, and some also waste their money.

But as soon as you find the right master and teaching, the spiritual search is over. Then it is all down to simply following and practising your path in peace.

And not everyone needs an enlightened master to fully realise.

The Buddha didn’t have one.

There you go.

And if everything fails, you can always book a spiritual holiday above the clouds in Italy, and it will make you feel a little better for a little while, no doubt.

Thank you for reading.

I have been working on my spiritual business models for a while now, but I just can’t come up with a good one. I have tried to contact Sam Harris and Rupert Spira for some advice, but with no success.

Therefore

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